A Google business listing on Google My Business is a standard, and more importantly free, service provided by Google to all local businesses throughout the US.Īs Google search is one of the main tools available to the general public for finding information about healthcare and locating local healthcare services, having a listing profile could simply make or break your business and flip a negative impression to a positive.

Next up on our New Year’s resolutions list is claiming your Google business listing. Take a couple of days to build an analysis of the company’s current marketing plan if you desire to take full advantage of the year ahead. Check out this article on some experiential marketing campaigns too. Some of the step-by-step plans may be necessary for your company, whether it’s been previously created or has been rendered obsolete by the team, there’s plenty of room for customization within the actionable plan. Gauging the company’s current position is a great way to get involved in the marketing process.įigure out what your current strengths and weaknesses are when it comes to digital marketing to help identify which steps are most suited to your business. You can’t move forward if you don’t know your current position. Self-assess your current marketing planįirst thing’s first, wherein your marketing plan do you currently stand? If you are building your healthcare marketing plan from the ground up, it’s going to be a busy month.

New year, new you, right? There’s never a better time to start something new than in January.

Luckily, we’ve got a great example for you to sink your teeth into! January To build client confidence, a step-by- step actionable healthcare marketing plan is required. Trust should be the main pillar for success in the healthcare industry it is not a characteristic that is easy to build. When it comes to healthcare marketing, you shouldn’t cut corners or look for an easy path. Rather, it is something that is carefully defined and agreed on among various internal stakeholders, with a step-by-step plan of attack clearly laid out for the year ahead.Ī good marketing plan helps you anticipate, assess, prepare and build your strategy so that your company grows and matures over time. It is the blueprint used by a healthcare organization to achieve tangible and measurable objectives that are in line with the health organization’s overall goals for a given year.Ī marketing plan is not exactly something one just throws together while hoping for the best outcome. A healthcare marketing plan refers to the set of strategies and activities employed over a period of time to drive specific business-driven key performance indicators.

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